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What Is a Business Plan?


They do not make the point that most biotech start-ups seem to perish from the absence of a sound business plan, not from lack of scientific ideas or enthusiasm. We spend a lot of time researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals. We recommend that you use your own judgement and consult with your own consultant, lawyer, accountant, or other licensed professional for relevant business decisions. A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed.

writing business plan

This allows the success of the plan to be measured using non-financial measures. Funding & Financials – Funding and financials form the conclusion, but it is the most important section of the business plan for startups as it states the cost of the execution of the business plan. It includes all the short-term and long-term financial requirements and funding goals and how the investors can help the company achieve them. Business plans can help you raise capital — investors will be able to read the plan and decide whether or not the business offers value. But business plans are also useful because they serve as a blueprint. You can clarify your goals, strategies, and potential obstacles to overcome in an effective plan.

Document your strategy and goals

With a rough draft in his hand, he seeks some advice for what he has made. Alejandro knows that he has a lot to learn, so he prepares himself for a lot of criticism. He finds his local S.C.O.R.E. chapter and prepares to begin the mentoring process.

  • It explains the intricacies of the expenses and revenue sources of the company.
  • The operations and management component of your plan is designed to describe how the business functions on a continuing basis.
  • Details the amount of money needed to get the business off the ground, and through the initial growth phases that will lead (hopefully!) to profitability.
  • Ongoing plans include problem-solving policies, rules for specific regulations, and procedures for a step-by-step process for achieving particular goals.

The executive summary, or statement of purpose, succinctly encapsulates your reason for writing the business plan. Are you looking for a $10,000 loan to remodel and refurbish your factory? A loan of $25,000 to expand your product line or buy new equipment? Would you like to find a partner to whom you’d sell 25 percent of the business?

How often should you revise your business plan?

It includes a brief overview of the business idea, the offering, business goals, target market, competition, USP, the team and the financial outlook for the business. A business plan is a document that outlines the goals, resources, and strategies of a business. The plan articulates the entity’s vision, setting out history, strategic direction, and steps to be taken going forward, such as funding, product development, and marketing. A business plan is a summary document that outlines how and why a new business is being created.


If there are any especially interesting aspects of the business, they should be highlighted and used to attract financing, if needed. For example, Tesla Motors’ electric car business essentially began only as a business plan. These tend to be longer than the lean startup plan and require more work. Khadija Khartit is a strategy, investment, and funding expert, and an educator of fintech and strategic finance in top universities. She has been an investor, entrepreneur, and advisor for more than 25 years.

Business Planning: It’s Importance, Types and Key Elements

It should govern the functions of a Business Plan Definition and especially in decision-making. Usually, when a plan is created before the enterprise starts functioning, it speaks about the business and what it stands for. Even after the business takes off and expands, it should stick to its roots, which would evolve with the company’s growth.

What are the 6 most common elements of a business plan?

  • Executive summary.
  • Description and bios of your leadership/executive team.
  • Description of your product(s) or service(s)
  • Market/competitive analysis.
  • Financials (how much cash you need and when you'll pay it back)
  • Marketing plan.

Be sure that you can defend each fact, assumption, projection and conclusion that you include in these documents. Each element should be considered, though you may want to ultimately include only the parts that are most helpful. Add specifics to your detailed description of the product or service you intend to offer. Where, why, and how much you plan to sell your product or service and any special offers. Your motivation must be a compelling reason for people to believe your company will succeed in all circumstances.

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